Web Design

4 Ways Mood Boards Can Impact User Experience Design

When creating the best website design, it can be pretty hard for the developer to make something that will speak of the brand as well as the tone the company or a person wants to convey. That is why creating a mood board is the essential first step.

There are many definitions of what a mood board is, but essentially, it helps with the overall design process. It not only helps create a guideline for your developers to follow, but it can also create personality that will make your brand stand out above the rest.

Today, I am going to go over some ways mood boards can impact the user experience design.

1. It Affects Certain Elements

Think of a mood board as a source of inspiration that is complete with some design aspects as well as the color or theme as well.

Some elements that a mood board has, especially when it comes to web design, are as follows:

  • Font Style and Size
  • Iconography
  • Photography
  • Color Palette
  • Navigation Style
  • Overall Contrast
  • And Many More…

Coming up with different mood boards essentially gives you some prototypes so that you will have an idea of how everything will look like in the end.

Of course, this is just a basic guideline and anything can change to suit the needs of your business or company.

2. It Helps You Distinguish Your Brand

With so many competitors out there, you need to find a way for you to stand out somehow. This is where a mood board comes in.

It helps define exactly how you can convey the personality of your brand to your customers. It is not solely based on the fonts and the colors that you choose, but it integrates other elements into the mix to create something that truly speaks about you and your company.

3. It Gives You a Blueprint

Web design is more complicated than what you’ve initially thought. You might have thought that it is all about what template to use, what color pops out and grabs the attention of the users, and so on.

The mood board also serves as a blueprint so that your actions will have a direction. It tells you what to do, who you do it for, and it tells you the reasons why you need to do it better than your competitors.

4. It Quashes the Designer’s “Fear”

Truth be told, designers always have this fear in that they might not be able to meet the company’s standards or truly convey what the company really is.

It is just a normal part of being a designer and it can be daunting and debilitating as well. Since a mood board gives you a guide, it ultimately quashes those fears by giving you an idea of what the final product will look like.

Final Thoughts

It is important to note that mood boards are not “designs” per se, but it is actually just a guideline to help you see the end goal. Drawing inspiration can be hard and these are what mood boards are designed to do.

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