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April 20, 2021

The Rise of Virtual Reality and its Use in Architecture

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The rise of architecture virtual reality applications has been one of the big stories of the last few years— in the future, we’ve been told, VR will become an integral part not only of presenting a project, but also of the design process.

The biggest challenge for many design-led companies is often to persuade the consumer that the finished article will look just like-or better than-the 2D or 3D image.

No matter how talented the designer is, it can take the customer a leap of faith and a vibrant imagination to get them on board with a design idea, and excited by it.

Architecture is no different and that’s why architecture and design will help transform this industry into virtual reality.

In this article, we will look at the possibilities attached to this most exciting of new technologies, the advantages of designing in a virtual world, and how we expect the industry to grow and evolve as virtual reality (VR) is accepted and realized.

For design and architecture firms, VR technology has so much promise. Virtual reality possesses the ability to really sell an idea better than any other tool, from initial design mock-ups to project collaboration through to the finishing touches that make a building design go from good to great.

As described at the beginning of this article

One of the biggest challenges architects face is working with a customer to persuade them that a design works, before receiving important — and workable— input that can be incorporated into a finished design.

And the larger scheme, the greater will inevitably involve the stakeholders. It’s unlikely that there will be one single decision-maker; rather, multiple people will be asked for their feedback on different aspects of the design of a house. It can be incredibly difficult to get all these people into one room to discuss those design decisions, not to mention time-consuming and inefficient.

Floor plans, 3D renderings, and models are often used to convey an idea of a specific space within a design, but even these approaches— a staple of architectural design — can fail to communicate ideas effectively with customers.

This is where VR is going to come in for itself. It will bring users into a fully interactive 3D environment as an immersive technology, giving them the opportunity to experience a virtual representation of a particular room, floor, or entire building architecture as a whole.

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